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Most current MSN search phrases:

live bass for sale for ponds and paycheck fishing charters
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Anchor Text: Will it Make Your Website Traffic Sink or Swim?

There has been a lot of talk about the meritsAnd so, it's better if you pick a half dozen
of "anchor text," the technique of usingkeywords and then vary them as anchor text to
keyword text linked to your website URL. Foryour  website  link.
example, you could link "bass fishing" to
your  bassfishing  website.(However, it is interesting that Google has
not de-indexed the sites using the anchor
You can use anchor text on your website totext of "failure" to Bush's biography ... but
link to other pages within your site, or youthat's  politics.)
can use it with your links on other websites.
This  technique  can  be  quite  effective.What's also effective is to use keywords of
3-5 words for your anchor text. You not only
One well-known example of the effectivenessreduce the competition by using more
of anchor text is "failure" -- just go tokeywords, but you also narrow your traffic to
Google and type in "failure," and you willjust the people who are interested in your
get the website of George W. Bush'swebsite.
biography!
Let's face it, using a keyword like "fish" as
How  did  this  happen?anchor text to your website probably won't
get you the most qualified traffic. After
Well, many of Bush's detractors put the textall, "fish" has a lot of meanings -- you can
"failure" on their websites and linked it toeven attract people just wanting learn how to
Bush's biography. Over time, and with enoughplay  the  card  game  Fish.
anchor text on many, many sites linked to
Bush's biography, now Bush's biography isBut if you use keywords like "bass fishing
listed number one in Google for the keywordtackle," then you will get qualified traffic
"failure."to your site -- people who actually do bass
fishing and want to know how to do it better.
This teaches us an important lesson. If youEven better is "bass fishing tackle lures."
want to get listed number one in the searchWith that, your visitors can really zero in
engines for a keyword, then pick a keywordon  your  website.
you want to be listed for, and then put a
link to your website behind that text keywordUsing 3-5 word anchor text keywords will
on  hundreds  or  thousands  of  websites.always do better than one or two words. Also,
vary the text, like "fish for bass tackle" or
But, hey, not so fast. Bush's "failure" story"best lake bass fishing lures" -- use your
has gone its rounds and a lot of people knowimagination. The more words and the more
about it. In fact, so many people have usedvariations, the better your chances to get
this ploy that Google now has a name for it:your pages picked up in the search engine
"anchor  text  spamming."results pages (SERPs). You really don't want
to compete with all of the anchor text for
It's like so many things on the Internet --"bass  fishing."
what worked for a while doesn't work as well
any longer. In fact, now Google getsFor best results, use 3-5 keywords in your
suspicious when they see the same anchor textanchor text and vary it from link to link ...
linking to the same website over and over.



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