| One huge mistake that I see "new to search | | | | you, or the products you sell. |
| engine marketing" business owners make, is not | | | | These communities are growing so quickly every |
| taking advantage of all the areas they can receive | | | | day too. I usually see anywhere from 300-400 |
| traffic (and potential sales) from. Most of these | | | | unique visitors a day from just these kind of |
| people (I assume) are satisfied, or think that doing | | | | social communities alone checking out who I am, |
| PPC (Pay Per Click) and search engine marketing | | | | and what I am offering (or bringing to the table). |
| is enough. They will never grow their business | | | | The trend with the search industry right now is |
| with this kind of a business model. They (more | | | | that "search" is becoming more personalized, |
| then ever) need to be aware of the ever | | | | (personalized search) and I think these major |
| changing web, and that is why I want to talk | | | | search engines that are starting to focus on |
| about finding social networks and social | | | | personalized search are starting to realize the |
| communities that are super "niche-targeted" and | | | | traffic and people (they are losing when it comes |
| specific to your own individual business online. For | | | | to the number of people) that are using these |
| example, lets say you own an online business | | | | social communities (and that is why they are |
| selling fishing tackle, well get this; I came across a | | | | switching their gears). My recommendation? I |
| site on DIGG the other day that is | | | | would suggest doing a search on Google (or any |
| "niche-targeted" for people into fishing. Can you | | | | other major search engine) for an online |
| believe that? An online community for people who | | | | community that is specific to the business you |
| are passionate about fishing? | | | | are doing online. You might be surprised how |
| You can find information on their website about | | | | many are out there. |
| Bass Fishing Tournaments, Bass Fishing in general | | | | Remember the social community I talked about |
| as well as regular Fishing Tournaments. If you are | | | | earlier giving you specific information in the bass |
| a business owner selling fishing gear and related | | | | fishing world? In conclusion, besides the usual |
| products don't you think that is a pretty good | | | | online marketing; Pay Per Click, Search Engine |
| audience? If you can make enough friends, and | | | | Optimization, Link Building, and search engine |
| share good enough stories and actually contribute | | | | marketing you really need to start getting familiar |
| to the community, and build it up people will start | | | | with Social Media Marketing through these |
| to wonder who you are. Inside these communities | | | | niche-targeted online communities. Your online |
| you are able to promote your website and what | | | | business will get more exposure and traffic, you |
| you do, and basically let the world know who you | | | | will learn more about what is going on in your |
| are! You can even start promoting some of your | | | | industry and overall just grow your business. We |
| own goods and services once you have | | | | are living in the day and age when you really need |
| established (good enough) your name. This is how | | | | to think outside the box when it comes to |
| you can grow and expand your business to a | | | | marketing and making money online. If you can |
| whole new group of people that would probably | | | | figure this out, your business will succeed. There is |
| have never found any other information about | | | | no question about that! |