| Search engine Marketing (SEM) boils down to | | | | backlinks). Here's a good idea. |
| getting your website's pages to rank high in the | | | | Write an ezine article with the same main |
| search engine results (SERPs) so that users click | | | | keyword phrase as the webpage's phrase. In the |
| on your page more frequently. The higher a page | | | | author's bio box, link that article to your webpage |
| ranks in the SERPs the more users believe it is | | | | using the same keyword phrase! If you want to |
| relevant to their search. For instance, the top slot | | | | do more, then create a few Web 2.0 sites with |
| gets over half the clicks for your average search. | | | | that same keyword phrase and point them |
| So, your goal should be to get your website's | | | | toward your site's webpage. Squidoo and |
| pages ranked as high as possible. | | | | Hubpages work nicely for this. |
| Here are a few ideas to help you do this. | | | | Another way to get backlinks is to pay for them. |
| One: Make each page focused on just one | | | | No, I don't mean worthless link farms, but one |
| keyword phrase. Let's say your web site is about | | | | great idea is to use USFree Ads. You can buy an |
| bass fishing. You might want your page to focus | | | | advertisement from USFreeAds for very cheap. |
| on "bass fishing in Georgia," or even better "bass | | | | Link that to your page! |
| fishing in Lake Oconee in Georgia." The tighter you | | | | Another idea is to use forums. |
| can focus your page, the better your chances of | | | | Not all forums let the search engines' spiders |
| it ranking high in the SERPs. | | | | crawl from the forum to your page following your |
| You can get your focus too tight, though. "bass | | | | link. Blogs used to be great about this, but most |
| fishing in Lake Oconee in Georgia in August" is | | | | blogs have put a stop to this. |
| probably too tight. You'll not have enough volume | | | | Some forums, however, work well for backlinks. |
| of searches done on that keyword phrase to | | | | Google your topic plus the word "forum" and see |
| send you much traffic, even if you're in the top | | | | what pops up. |
| slot. | | | | Finally, you can do the same sort of thing with |
| Two: Other than optimizing your page for the | | | | Yahoo Answers. I'm not suggesting this, but some |
| search engines (Step One), a few well placed | | | | marketers even create multiple accounts to make |
| inbound links to your page will help remarkably in | | | | further links and buzz about their websites. |
| getting that page to rank. | | | | (I wouldn't know anything about this, though. I've |
| You can create your own inbound links (called | | | | just read about it! |