| If you were going to buy new fishing tackle, | | | | Fishing tackle quality is improving all the time and |
| which fishing equipment would you choose? Would | | | | as a competitive angler, I like to have the best |
| you just go out and buy the most expensive, | | | | equipment I can afford to get as and when it |
| thinking that the dearest would have to be the | | | | comes out. Sometimes when purchasing new |
| best or would you choose the cheapest in the | | | | tackle it proves to be a costly mistake, some |
| hope that this would do the job anyway. You | | | | new equipment just does not live up to my |
| could ask other anglers what they thought or you | | | | expectations. |
| could search the internet. | | | | Now we have online auction sites, so purchasing |
| Personally when I am buying new fishing | | | | some fishing tackle is not such a risk any more at |
| equipment I ask fishermen friends and then I | | | | least I can sell items I no longer need now. I have |
| search the internet for independent reviews of | | | | even been lucky enough to sell items of tackle |
| any particular item I am after. | | | | for more money than paid for originally. |
| I remember when braided fishing line became big | | | | With the internet comes more competition for |
| news, I had not got a clue about braided line at all, | | | | sellers of top quality fishing tackle, this is a |
| I asked all of my friends and it turned out that | | | | massive plus for anglers. Dealers are so |
| nobody at the time was using it. The answer was | | | | desperate to get a sale from you they will often |
| the internet, I made my search engine to search | | | | reduce prices to beat another dealer to a sale. |
| for braided line and within hours I had all my | | | | Especially on online auction sites, prices on there |
| answers. | | | | vary such a lot, Some dealers are so cheap in |
| Before the internet came along it was really a | | | | comparison to other sellers, it makes you think |
| matter of trial and error when it came to | | | | how they make a profit. |
| purchasing fishing tackle, of course we had the | | | | This is all good news for you and me and the |
| fishing magazines but this was all right if and when | | | | seller as well, a keen dealer, selling on auction sites |
| they were reviewing a piece of fishing tackle you | | | | will sell more items than they were ever able to |
| needed at the time. | | | | sell in the past, this is what dealers want less |
| I still have lots of old fishing tackle that was | | | | profit but a higher turnover of stock. |
| purchased many years ago, fishing tackle that I | | | | The internet is not such a bad place, not for a |
| could just not get on with, it used to be a very | | | | keen competitive angler anyway. |
| expensive time. | | | | |