| When you are pitching about your network | | | | to do with showing how the plan will transform |
| marketing business keep in mind what it is you | | | | their life from where they are to where they |
| are really selling to the prospective lead. You are | | | | want to be. If you can't articulate how the |
| not selling the presentation and you are not really | | | | business will change your prospect's life for the |
| selling the company or program. There is one | | | | better then you will not have a successful |
| thing the new potential member is interested in | | | | conversion. Focus on what the opportunity will |
| and only one thing. He or she is interested in how | | | | bring to them, not on what the opportunity is. |
| your business will transform their lives. | | | | Everybody is mostly interested in one thing. |
| Nobody signs up to build a MLM business because | | | | Themselves. In order to be successful with MLM |
| they like the product, they could just by it from | | | | leads you must approach the entire talk from |
| you and be done. No body signs because of how | | | | their perspective and not yours. Use word |
| big the company is or how long it has been in | | | | pictures to help them see how joining you and |
| business. If you are really slick, you may get a | | | | your business can get them the life they have |
| few people to sign up by polishing your | | | | always dreamed of. Don't talk about making |
| presentation but these people will not stick around | | | | money, talk about taking the trip to Italy, or the |
| and they certainly won't help you to build your | | | | new bass fishing boat, or getting out of the |
| organization. | | | | apartment and buying their own house. |
| The business builders will join you only if you can | | | | The presentation is never about the talk it is only |
| show how your opportunity will transform their | | | | about giving the MLM lead a view of the |
| lives. When pitching a prospect remember it has | | | | transformation the program can bring to his or |
| nothing to do with the presentation and it has all | | | | her life. |