| As many of you already know the success of | | | | anything I could use so I moved on to the next. I |
| any good optimization plan starts with the | | | | try really hard to not get side tracked, you can |
| research of keywords. Normally you want to find | | | | spend hours in WT and not get anything |
| words or word clusters that will open additional | | | | accomplished so stick to one 3 or 4 keyword |
| windows into your site while giving your potential | | | | phrase at a time and pick that one apart before |
| visitors exactly what they're looking for. | | | | going on to the next. |
| Many Web site owners have the mind set that | | | | As I predicted the words bass and fishing both |
| they should only optimize their Web site for the | | | | are too general and are not giving me anything I |
| most popular keywords. Unfortunately this means | | | | can use but I don't give up I still move on and |
| that they are competing with millions of other | | | | explore each word of the phrase clusters I came |
| sites competing for the same keywords. Those | | | | up with in the beginning. |
| most common keywords are not the phrases | | | | My next word was "handmade" which I know |
| that will bring qualified visitors to your site. Most | | | | from experience I should try both "handmade" as |
| times these popular keywords are to general and | | | | one word and then separate it into two words |
| the competition is way too high. | | | | "hand made." It usually gives us completely |
| Let me walk you through the steps of how I | | | | different results and it did as well this time.hand |
| approach research when it comes to finding those | | | | made fish hooks 23 40 91 5.81 |
| valuable keywords. | | | | Not wonderful numbers but with 23 people |
| First I think of the most common root word that | | | | searching on it I know I can optimize a page on |
| I know for a fact is going to have a very high | | | | our site for hand made fish hooks and actually |
| number of competing pages. | | | | give our visitors some resources for companies |
| My session of choice in WT is Keyword | | | | that produce hand made fishing hooks. |
| Researcher I would much rather know what | | | | Lets' keep going with our next word which is |
| keywords people are searching on rather than | | | | "jigs." Just as before I want to try the word as |
| using Keyword Universe where it shows me how | | | | "jigs" and "jig" it will always give us different |
| keywords are being used on the top 200 Web | | | | results. |
| sites. | | | | Now we are getting somewhere the word "jig" |
| For example purposes lets' work on a Web site | | | | gave us this great result:bass jig trailers 40 70 9 |
| about "bass fishing." | | | | 177.80 |
| The most common and popular root keywords I | | | | I know I can work this type of bass fishing lures |
| would start with would be "bass fishing." Normally | | | | into a separate optimized page of our site. But we |
| I like to start with just one root word but in this | | | | are not finished yet lets' look at our last word |
| case the 2 word phrase bass fishing is more | | | | "tournament" and the plural form"tournaments." |
| detailed then just fishing so I am starting there. I | | | | Fishing Report tournaments 24 42 46 12.52bass |
| only want my responses to be related to that | | | | tournaments florida 12 21 1 144.00kentucky bass |
| type of fishing "bass." In this step I am just | | | | tournaments 9 15 5 16.20 |
| looking for a keyword cluster that would have | | | | As you can see above I found a couple different |
| something to do with the overall purpose of my | | | | phrases I can work in our site. I see by my |
| site. Also at this point I am not concerned with | | | | research people are looking for information on |
| KEI or competing pages I am only looking for a | | | | tournaments by state. This could open multiple |
| keyword phrase that pertains to my site. | | | | windows into our site but posting tournament |
| Just so I know what I am up against I make a | | | | information individually on each state and |
| note of the competition for the most common | | | | optimizing each page for that states bass |
| keywords "bass fishing."bass fishing 253 446 | | | | tournaments. Interesting ...something I would not |
| 6,530,000 0.01 | | | | have normally thought of came about by doing a |
| Just as I suspected those are pretty high | | | | little keyword research. |
| numbers to work with and even the most | | | | This is how I work through each session of |
| seasoned Professional SEO would not try to | | | | keyword research. The whole process should not |
| compete with that. Competing pages of 6,530,000 | | | | take you more than an hour and most times you |
| and a KEI of only 0.01. | | | | come up with some great possibilities. |
| As I look through my responses I see these | | | | To recap: |
| ones:flw bass fishing tournament 8 14 923 | | | | 1. Start with your most common root word |
| 0.07handmade bass fishing jigs 11 19 3 40.33 | | | | 2. Find a couple 3 or 4 words clusters you can |
| I found a couple to work through not great | | | | pick apart that pertain to your site even if they |
| numbers but I know our site lists the top bass | | | | do not have great numbers |
| fishing tournaments around the country including | | | | 3. Research each word separately trying both |
| the FLW Series and we also review fishing lures | | | | singular and plurals |
| so I write these two phrases down so I can | | | | 4. Remember not to get side tracked stick to |
| work through them. | | | | one phrase at a time |
| Next I would search separately on each of the | | | | 5. Be open to discovering new windows into your |
| words above: flw - bass - fishing -handmade - jigs | | | | site |
| and tournament to see what I come up with. | | | | 6. |
| The first word "flw" did not come up with | | | | |