| I was out trying to help our local boat shop owner | | | | your marketing experience. After you have your |
| meet his quota for bass boat sales when I ran | | | | foot in the fishing market door for your niche and |
| into my friend Ned the Newbie, well his real name | | | | you have started earning an income, you can |
| is Gary but he is really interested in online | | | | start moving into other niches within the general |
| marketing and has been learning a little more each | | | | fishing market to generate more sources of |
| time we meet. He also reminds of Ned from the | | | | income.Let's take a few minutes and use a couple |
| Simpson's cartoon because he is so bubbly and | | | | of research tools that will help you understand |
| eager to please.So I stopped drooling long enough | | | | Niche marketing a little better.Two very useful |
| to say hello and to see how his Internet | | | | tools are and These tools are really made for paid |
| marketing strategies research was doing since we | | | | search engine campaigns, but they will give you an |
| last met. As usual Ned was all excited about | | | | idea of the best keywords and phrases that |
| something and wouldn't let me get a word out | | | | make for a good niche market. - You could also |
| before he was asking questions.Read about our | | | | try a freeware Good KeyWords, which can be |
| last meeting at: | | | | downloaded by clicking the link, to choose |
| is trying to learn so much about Internet | | | | targeted keywords. - I recommend |
| marketing that he is getting himself confused and | | | | WordTracker's database of terms that are |
| frustrated, but he is determined to earn a living | | | | actually used on the major search engines and is |
| from the Internet. He just needs to learn to slow | | | | the most complete and dependable keyword |
| down, take baby steps and maybe even relax a | | | | phrases suggestion tool. WordTracker draws their |
| bit. But that wouldn't be Ned, would it.The question | | | | information from most of the major search |
| on the tip of Ned's tongue was "What is Niche | | | | engines.Let's take a look at the Overture |
| Marketing and can I make more money with it | | | | Suggestion Tool and see how many requests |
| than I can with Internet marketing?"This wasn't a | | | | there are for these phrases. It is kind of |
| question I was going to answer right there so I | | | | important to have enough people that want what |
| invited Ned back to my office where I would be | | | | you have in order for you to earn a living from |
| able to show him examples plus I was a little | | | | your online business.Start with the keyword |
| distracted by the boats and I don't like being | | | | 'fishing' just like we did when we were using |
| distracted from business and Ned was fine with | | | | Overture says 280,000 searches were made for |
| that.Ned was waiting for me when I arrived back | | | | this phrase over the past three months. Cool, you |
| home, and as usual before I could even say hello | | | | could make lots of money there, all you have to |
| he was asking questions. Although his first | | | | do is sail past all those millions of other pages out |
| question was to ask if I had purchased the bass | | | | there trying to compete with this term. So let's |
| boat I was drooling over.Once we settled in I | | | | look at the list and see what we can gleen from |
| opened my browser, handed Ned my keyboard, | | | | it.280730 fishing 34156 fishing trip alaska 22113 |
| along with a note pad and pen, then asked him to | | | | fishing lure113665 fly fishing 32640 fishing trip |
| go to and search for: "what is niche marketing?", | | | | 21853 fishing gear108583 archery fishing hunting |
| using the quotes in this case. After only 2 | | | | 31267 fly fishing vacation19789 alaska fishing |
| seconds Ned had the following | | | | 45136 fishing boat 30419 bass fishing16141 cat |
| of Niche Marketing on the Web (from | | | | fishing 45011 fishing vacation 28874 fishing |
| Google.com):Niche marketing is the process of | | | | rods15814 fishing report 38952 canada fishing |
| finding small but potentially profitable market | | | | 28684 deep sea fishing14538 trout fishing 37699 |
| segments and designing custom-made products | | | | alaska salmon fishing25332 fishing tackle 13961 |
| for them. Niche marketers are often reliant on | | | | lake fishingIf we use the same tool and search |
| the loyalty business model to maintain a profitable | | | | for 'bass fishing' instead of 'fishing' we will get a |
| volume of sales. | | | | tighter market and one that would be a little |
| en.wikipedia.org/wiki | | | | easier to break into, although 'bass fishing' is still a |
| d's face was a little red as he admitted how easy | | | | huge market.30419 bass fishing 1135 bass fishing |
| it was to find that answer to what niche | | | | striped 700 bass fishing trip5069 bass fishing |
| marketing is.Learning how to use a search engine | | | | home page 911 bass fishing mexico 639 bass fall |
| to find, or better yet, research market themes | | | | fishing2181 bass fishing tip 903 bass fishing |
| and topics is extremely important to any online | | | | smallmouth 592 bass fishing tackle1839 bass |
| business, so take the time to read the Advanced | | | | fishing lure 834 bass fishing fly 538 bass fishing |
| Serch Help for the search engines you | | | | free game1727 bass fishing report 828 bass boat |
| use.Because I am so fanatical about fishing let's | | | | fishing 516 bass fishing pro1620 bass fishing |
| look at fishing as the keyword for our market | | | | peacock 816 bass fishing game 468 bass fishing |
| study.Use to search for results on the keyword | | | | picture1584 bass fishing florida 762 bass fishing |
| fishing. How many did you find? 100 million, okay I | | | | tournament 459 bass fishing techniqueNow if you |
| would say fishing might just be a little too general, | | | | were to use this same tool and specify a location |
| so let's be more specific by looking up "bass | | | | also you would have narrowed your market into |
| fishing".Be sure to use the quotation marks so | | | | an even tighter Niche market. Think about it this |
| that you are finding results that have 'bass fishing' | | | | way. If you decided to get into Internet |
| as a phrase, rather that two words any where | | | | marketing and you tried to marketing to |
| on the page. That can be important for | | | | everyone you would be so general that you |
| contextual reasons.That narrowed our search | | | | would most likely reach no one, but...... if you break |
| from 100 million to just 3 million. Okay, that is still | | | | that 'far too general' market of fishing into smaller |
| a lot of pages out there competing for that | | | | groups you can be far more focused on your |
| phrase, but don't give up quite yet.How about | | | | niche market target group and will stand a much |
| getting a localized a bit. Let's add our local area | | | | better chance of succeeding.James Mann, owner |
| into the search criteria. This time use a plus sign | | | | webmaster iNET Strategies Inc.Search engine |
| before the quotes that hold New Brunswick. You | | | | optimization is a huge part of most marketers |
| search text should look like:"bass fishing" +"New | | | | success strategies so take the time to learn how |
| Brunswick"Now you have narrowed your market | | | | to start your own online business by pre-planning |
| down until you are only competing with 40,000 | | | | your SEO.Take our FREE 7 Day eCourse on |
| pages. That is a little more do-able at this point in | | | | search engine optimization for your web site. |