| THE SECRETS OF INTERNET AND ONLINE MARKETING | | | | ALWAYS keep track of every ad you place. Make |
| | | | a note of what it said, where and when it was |
| | | | placed. You will be pleasantly surprised when |
| | | | you analyze your "ad data" and see some |
| There are a plethora of things you can do | | | | positive trends developing. Just repeat these |
| online and of all the things you can do | | | | trends and it will help you to make more |
| online, there is one that you should | | | | money! |
| definitely know how to do. MARKET YOUR OWN | | | | |
| BUSINESS ONLINE! | | | | Wouldn't you like to have a name list of |
| | | | several hundred (or even thousand) people who |
| Now with the incredible power of the Online | | | | might be interested in the particular product |
| World to reach millions of people, online | | | | or service you are selling based on their |
| marketing is definitely an amazing tool that | | | | jobs or interests? Wouldn't that be great!? |
| every business should utilize. The simple | | | | Well, you can! And the Online Services supply |
| fact that advertising is can be very low cost | | | | this service as a part of your regular |
| and sometimes even practically free. The | | | | membership. |
| ability to get the results of thousands of | | | | |
| dollars in free publicity is practically | | | | This little unknown tool is called the |
| unheard of in the business world today. Only | | | | "Member Directory!" You can do searches in |
| recently have more and more people figured | | | | the directory for other users with certain |
| out how to utilize the ever exploding online | | | | characteristics. For example, if you were |
| world to market their business ventures. | | | | selling fishing equipment, you could do a |
| | | | search by "fishing." All of the people that |
| There is probably isn't a business in | | | | were registered in the directory and had |
| existence that wouldn't benefit from free | | | | listed fishing asone of their hobbies would |
| publicity! The fact that properly utilizing | | | | show up on that search list. You could now |
| free and low cost advertising raises net | | | | send each one of those people an e-mail |
| profits to unbelievable levels! Using any or | | | | message telling them about your product or |
| all of the major online services can help you | | | | service, it's just like using a mailing list, |
| market your business efforts. | | | | but you have no postage! (*Make sure you |
| | | | check with your online service to see if they |
| Let's begin with plain advertising. For | | | | allow unsolicited email.) |
| example, on AOL, they will let you place | | | | |
| classified advertisements for free! They have | | | | The bottom line is that you "test" and record |
| a variety of classifications and categories | | | | the results of your Online Marketing efforts. |
| to choose from. By placing some of these free | | | | Then just repeat the steps that are making |
| ads you can generate some very quality leads | | | | you money and expand on them to reach more |
| that can turn into sales. If you are an | | | | people. You should conduct split-testing on |
| excellent marketer you could sell something | | | | your site. A method were you have two |
| straight from your free ad. | | | | different pages, performing the same function |
| | | | but with different copy so you can tell which |
| There are other services that offer free | | | | one is converting better. |
| advertising from time to time. When they do | | | | |
| charge for classified ads it is usually a | | | | You will also find hundreds of articles on |
| very low cost, and they are still a great | | | | the World Wide Web. By searching one of the |
| deal considering how many people may see | | | | WWW search engines like Webcrawler you can |
| them. When you place any ads you should | | | | find all the information you can read. Use |
| always "track" your ads. This means put | | | | search strings such as: "online marketing", |
| something in each individual ad that will | | | | "internet advertising", "selling online", and |
| tell you, if you get any business from it, | | | | so on. |
| which ad it came from. This way, you will | | | | |
| probably find that some sections are better | | | | You can also find many books on the subject |
| producers than others, and you will want to | | | | at your local bookstore or being advertised |
| concentrate on these sections and not the | | | | online. |
| ones that weren't making any money. | | | | |
| | | | ============================================ |
| To track an ad you could make them request a | | | | ======== |
| certain "report" for more information. You | | | | |
| should give each report different tracking | | | | Wayne Van Dyck is a former venture capitalist |
| links for each ad. Such as: "ask for report | | | | and builder of offline technology companies. |
| #1tv" , this way you would know that this | | | | He is the founder and developer of Simple |
| request came from the ad on television, for | | | | Money Machines. Simple Money Machines is all |
| sale category, and so forth. If they send you | | | | the money making technologies in one, |
| an order straight from the ad, make them give | | | | easy-to-use, hosted application… |
| you an order #, which wouldbe different for | | | | enabling non-technical people to set up |
| each ad. THE MAJORITY OF PEOPLE WHO | | | | online businesses in less than 30 minutes. |
| | | | It's made for people with 9-5 jobs, retired |
| ARE ADVERTISING ONLINE ARE NOT USING THESE AD | | | | folks, stay-at-home moms and college |
| CODES!!! | | | | students. To get a FREE copy of "STARTING A |
| | | | HOME BUSINESS MADE SIMPLE", go to: |
| THIS IS A MAJOR MARKETING MISTAKE!!! | | | | |
| | | | ============================================ |
| If you do not track exactly which ads are | | | | ======== |
| making money, then you are wasting your time | | | | |
| by continually placing ads in "loser" | | | | Permission to reprint this article in |
| categories that don't provide any sales. | | | | unchanged form, including author bio. |